Why Every Brand Needs to Invest in Online Review Management
In today’s digital landscape, a customer forms an opinion about your brand long before they ever visit a location. Reviews, Google search results, and social conversations now influence purchasing decisions more than traditional advertising ever has. With 95% of consumers reading online reviews before they shop, and 58% willing to pay more for a brand […]
How to Generate More Customer Reviews & Boost Brand Reputation
Learn how businesses can improve online reputation and generate more customer reviews with these tips, strategies, and more.
From Outrage to Opportunity: Crisis Communication and Branding
Learn how the best businesses leverage crisis communication to rebuild trust, win customer loyalty, and drive business success.
Stop Fake Ads: Protecting Your Brand from Scam Advertisements
Businesses looking to prevent scammers from impersonating their brand—and mitigate potential consequences—can benefit from these strategies.
Protecting Brand Reputation Through Smart Multi-Channel Management
When managing brand reputation, it’s important to consider both online and offline strategies—and integrate them—to achieve multi-channel cohesion.
7 Customer Communications Mistakes to Avoid
Learn about common customer communications mistakes that many companies make—and strategies to avoid them. This boosts CX, brand loyalty, and revenue.
Strategic Online Reputation Management Wins More Customers
With the importance of digital social proof on the rise, an effective online reputation management strategy is key to a business’s success.
Many organizations are challenged trying to optimize their customer experience yet neglect their online reputation as a part of this strategy.
OBJECTIVES This analysis provides: • Definitive statistics for why managing your online reputation is essential to drive customer loyalty, acquisition, and revenue. • Six ways you can leverage online customer reviews to improve customer experience. • An overview of the business benefits for managing your online reputation. APPROACH IntelliShop recommends: • Online Reputation Management Leverage […]
Your Online Reputation Matters.
Just how important are online reviews? Well… According to those statistics, I would say that they are pretty important. A bad review is probably your worst nightmare…am I right? Thank goodness not all online reviews are bad. The motivation behind why consumers feel the need to leave an online review always leads back to the […]
Delighting Digital Customers
While the primary intent of ecommerce is to provide a customer an experience that is focused on speed and convenience, the “experience economy” has seeped into online buying. Through a host of strategies intended to delight online customers, savvy companies can provide a personalized customer experience that enhances loyalty, increases sales, and improves general customer […]