The Giants, Patriots, or Pizza Delivery - who will deliver?
On Sunday, February 5th, the New York Giants and New England Patriots will face off in the Super Bowl and fans across the country are hoping they deliver. Many of those same fans will also be counting on their favorite pizza chain to deliver a hot fresh pizza in time for the game. Papa Johns, the Official Pizza Sponsor of the NFL, set a single-day sales record last year on Super Bowl Sunday! Domino’s predicts they will deliver over 1 million pizzas this year and Pizza Hut is forecasting more than 2 million. How many of those pizzas will make it to their destination on time and most importantly, prepared correctly? Most leading pizza chains ramp up their staff, ingredients, and marketing to handle the high demand of Super Bowl Sunday. They should also be ramping up their customer feedback. I’ve heard businesses state, “that’s the busiest day of the year and I don’t need you to tell me that we are bad.” The unfortunate part of that statement is that fans have zero chance of changing the outcome of the game, but they have many options to change the outcome of their pizza delivery.
Pizza chains may not be able to react to the feedback in time to make changes this year (although social media is changing this quickly), but they can use the feedback when planning for the next Super Bowl. Pizza is the number one food of choice at game time and that represents a massive opportunity every single year. If you don’t get it right this year, you can always make adjustments and capitalize next year. That is, as long as you don't treat your customers "too" poorly, and hope they come back to you instead of a competitor next year. Plan a targeted feedback campaign with a focus on keeping core customers happy or wowing the fringe or first time customer.
How to Manage Labor Shortages this Summer
In the restaurant and retail industry today, good people are hard to find and harder to keep. Even prior to the pandemic, recruitment and retention have long been major pain points for owners and operators. So how do you manage in a market with a labor shortage? Cross-train...
3 Ways to Improve the Buy Online Pick-Up In Store (BOPIS) Customer Experience
Are your stores primed to compete with Amazon’s “Buy Online Pick-up In Store” (BOPIS) service? In 2019, Business Insider reported that 68 percent of consumers “click and collect” as an increasing number of brick-and-mortar retailers offer this service. But last year, by late...
IntelliShop’s COVID-19 Compliance Check and Greeter Services are instrumental in the successful execution of our health and safety requirements. Our high IntelliShop Audit scores provide us the confidence in our stores ability to pass any external audits conducted by local health, safety, labor, or other agencies, while at the same time creating an environment that promotes a safe shopping experience for our customers.