Fake Reviews: How to Spot Them and What Actions Your Business Can Take
Online reviews have become a powerful tool in convincing a customer to buy (or not to buy). In fact, customers are willing to spend 31 percent more with businesses that boast excellent reviews, while 94 percent of consumers say a negative review can convince them to avoid a...
3 New Year’s Resolutions for Customer Experience Professionals
Every year, we make New Year’s resolutions, committing to them to varying degrees. Get in shape, read more, save money, the list goes on. Keep in mind, New Year’s resolutions aren’t just limited to things we want to change in our personal lives; they can also be aimed at...
How to Get Customer Feedback Without Asking the Customer
Customer feedback surveys are everywhere. They’re at the bottom of cash register receipts. They fill up your inbox. They’re how customer service calls end. According to Pew Research Center, as many as 82 percent of Americans make purchasing decisions based on customer feedback....
How to Turn Passive Customers Into Passionate Followers By Closing the Customer Feedback Loop
The customer feedback loop is one of the most effective ways to understand your customers’ evolving needs and expectations. But simply gathering customer feedback isn’t enough. Closing the customer feedback loop can be an equally important part of the process. When customers...
Best Practices for Managing Online Customer Reviews
Online reviews from customers can be a benefit and a burden to companies in any industry. Customers are willing to spend 31 percent more with businesses that boast excellent reviews, while 94 percent of consumers say a negative review can convince them to avoid a business. Not...
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