The Voice of the Customer

Know What Your Customer Is Thinking

Voice of Customer helps businesses hone their product or service into something that customers truly want and will continue to invest time and money into. Instead of just collecting data, VoC focuses on understanding it.

Custom voice of the customer solutions were developed to accurately detect how customers think, feel and act about a product, experience or brand, and reveal how those thoughts and feelings translate into behaviors, providing insights and understanding of the relevance of each customer touch point.

“Understand, on a deeper level, what matters most to your customers. There's no guesswork, no mystery, and no gray area. Anticipating the needs of your customers can help you achieve more customer satisfaction and brand loyalty. Leverage insights that provide specific, detailed, personal experiences, and the “what and why” behind customer behaviors.

expert mystery shopping service provider

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What to Expect from Voice of the Customer Solutions

Organizations that gather customer feedback are more likely to stay on top of evolving customer requirements and continue to improve customer experience. Simply gathering customer feedback isn’t enough. Without a clear understanding about what affects the customer’s perception about experiences, organizations are just guessing.

In addition to providing detailed customer data analysis through our InSite™ reports, IntelliShop will develop an action plan to give your business a clear path forward. We go well beyond simple NPS and CSAT scores, by linking topics with emotions and cognitive states we can tell companies what specific aspects of the product or experience matter most to customers.

voice of the customer services

Pick the Right Tool for the Job

You don’t need to throw everything you have at the wall, you need to spend time focused on using the system or program that will provide the best results.

With IntelliShop, we will provide a custom designed program to meet your exact business needs.

voice of the customer reporting

Use It Standalone or Pair it With Other Solutions

For a truly holistic picture of your customer experience implement the voice of the customer tools in conjunction with any of our other business services.

voice of the customer surveys

Understand How Your Customers Really Feel about Your Brand

Voice of the Customer surveys are a great way to understand how your customers subjectively “feel” about their experience with your company.

customer surveys data analysis

Skip the Data Crunching

Get the heavy lifting done for you. After the surveys are done and the data has been gathered, you get a team to dig in, analyze the data to deliver an action plan for your business.

800 Commercial Drivers Share Their Opinion

Pilot Flying J LLC, the largest operator of travel centers and travel plazas in North America, needed to gain an understanding of the customer expectations of professional commercial drivers. Before engaging, Pilot Flying J was losing market share to their competition with professional drivers. See how they turned it insights into action including:


Investment in Facilities


In Driver Loyalty Signup


In Travel Center Fuel Sales

Download This Case Study
customer experience mystery shopping case study

The program is going fantastic! Everything is going as planned. We love working with the entire team and couldn’t ask for a better partnership.


IntelliShop has great client services managers. They work hard and put the client first, always. They worked hard to meet our constant requests for change and improvement and provided a friendly and non-combative response, even when we pressed them hard.


The entire team has been great to work with!

Start Growing with IntelliShop

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