Role & Contributions
Tom joins IntelliShop’s senior leadership team as Executive Vice President & GM, bringing 15 years of experience at the intersection of media, technology, and commerce, leading high-growth initiatives across B2B and B2C environments with deep expertise in business operations, growth marketing, brand and content strategy, AI transformation, and executive leadership.
At IntelliShop and CustomerOptix, Tom is guiding the businesses into their next phase of technology development and revenue expansion. At CustomerOptix, his work focuses on evolving the offering toward a scalable, self-serve SaaS model, refining the company’s ideal customer profile within the small and mid-sized business (SMB) segment, and positioning CustomerOptix as indispensable to SMB customer retention, loyalty, and long-term growth. He is leading an expanded go-to-market strategy that tightly integrates product, marketing, and sales while driving new demand through paid, organic, and earned media channels. In collaboration with IntelliShop leadership, Tom is adapting the company’s proven customer experience methodologies, long trusted by Fortune 1000 brands, into accessible and actionable enterprise-grade solutions tailored to the needs of SMB owners nationwide.
Experience & Background
Tom brings over 15 years of experience building and scaling digital businesses, audiences, and platforms at the intersection of media, technology, commerce, and culture. He served as SVP of Digital at MTV, where he oversaw digital content production, marketing, and audience development, growing a global fan community of over 250 million and launching innovative revenue partnerships with the world’s leading social platforms. He then joined Facebook’s Global Creative team, leading product strategy to drive widespread adoption of the platform’s interactive video tools, before becoming GM at the AI-powered interactive video e-commerce company eko, where led a team building and monetizing cutting-edge, shoppable video products for major brands like Gracco, Hershey, and Mattel as part of a joint venture with Walmart.
Most recently, Tom served as CEO of the Builders Movement, a national civic initiative using digital media to mobilize and equip millions of Americans to bridge political divides.
What I Love
I love getting to know people. I love to write and I love music. (I play guitar and I love guitars and guitar gear.) I love being part of a team, working together to overcome challenges, and building great things. I love helping to create environments where businesses and people can realize their potential. I love learning new things. I love my family!
Favorite Music
The White Stripes, Nirvana, Geese, DMX, The Beatles, Metallica, Waxahatchee, Leon Bridges, New Found Glory, Dashboard Confessional, boygenius, Tom Petty, My Morning Jacket, MJ Lenderman.
Personal Mantra
“The impediment to action advances action. What stands in the way becomes the way.” — Marcus Aurelius