Online Reputation Determines Success

Data That's More than Just Numbers.

To most businesses, data is a necessary evil and another four letter word that makes people groan with dismay. You don't need more spreadsheets, bar charts, or scatter plots. Don't get us wrong, we love a good Venn Diagram but you don't always have time to figure out what's going on with them. We get it. Because we get it we make sure your data has meaning.

Knowing there's a problem is good. Knowing why there's a problem is better. We work to dig into the "why" of the situation. We make sure we understand the situation at a fundamental level. By the time it gets to you, you'll be delivered the ins, outs, and the solutions to use to move forward. You'll still get the raw numbers and charts if you want them, but you'll get what you need. Answers.

What are Reviews Really Saying

People are talking about you online. Are you listening? You need to do more than listen. You need to engage. When negative reviews come in, proper guidance and understanding of the situation is key to successfully responding to them. We show you what is going on and what the solutions are to fix it. We don't just best-guess it. We back it with data.

Find a Problem's Source Not Its Symptoms

Problems can come out of nowhere and derail an otherwise great campaign costing you time and focus to get to the bottom of the real problem. Is staff too aggressive, too lax? Is it a supplier issue or an in-house issue? Your reviews help you find and isolate the problems that you're facing no matter how many locations you have. We pour through the data to make sure you're getting to the source of the issue, not just managing the symptoms.

What Makes Your Customers Come Back for More

Everyone Loves a good review, but what do you do with them? For most companies, it's simply a testimonial that they can put on their marketing collateral. You need more information. You need to dig into the good reviews and the glowing responses and get to the bottom of what went right. Running a successful business isn't done by just focusing on the negatives. It's by championing what works and what wins. Get the social proof you need to back up what works and build on it.

Know What Works to Drive New Reviews

There's a rule of thumb with online reviews: the more you have, the better it looks. Use the reviews you have to understand how to drive even more. Leverage the data gleaned from social listening and review monitoring to enact an outreach plan to find, cultivate, and grow reviews across all platforms. Be in the driver's seat of what's being said about. Get the reviews that will impact your ROI for the better.

Utilize Natural Language Processing

It’s not just what’s being said, it’s how it’s being said. With natural language processing we can dive deeper than just a cursory, “it’s positive” or “it’s negative”. We can let you know what keeps coming up among the positives. Why people like you. Why people come back to you or why they don’t. Our data lets you know your strengths, strait from the mouths of the customers experience it.

Gather Deep Competitive Intelligence

With all of the data we look at for you, we can turn that same lens on your competition. Knowing why people love you is only half of the question. The other half is why they like the people down the road. When there’s a choice to be made, knowing what makes people like (or not like) your competition is crucial to making sure the customer chooses you.