Competitive Intelligence Gives You An Inside Look
93% of customers are influenced by online reviews. People buy from those they trust.
When you focus your efforts on good reputation management, you appear in searches in a way that makes people trust you. And when they know they can rely on your brand based on what others have said combined with the lack of any negative feedback, there’s no need for them to check out if your competitors have something better to offer.
With strong competitive intelligence, you can stay on top of not just what you’re doing, but what your competition is doing as well. You get your competitors' online world monitored in real time and receive detailed, actionable competitive insights that enable your business to beat the competition, increase revenue and build brand loyalty.
But simply knowing doesn’t solve anything. You need a plan built on knowledge and expertise, not just another report to leave on your desk until you have time for it. That's why you can expect both the detailed intelligence, and a plan on what to do about it.
While competitive intelligence gives you an inside look, it's the actionable insights you'll get that lift you up to beat your competition.
What to Expect from Competitive Intelligence
Full, detailed, and easy to follow action plans. That’s what you should expect from competitive intelligence. Anyone can just pull a report that says, “here’s how many tweets your competition posted last month.” But that doesn’t provide anything important.
But what if you had a report that told you, “Your competitor launched a new product last month. Here’s their marketing plan, here’s how it’s being received, and here’s how you can pivot and steal their thunder.”
In an age when reaction is just as important as action, knowing what your competition is doing is the key to reacting well.
Know exactly who your competitors are at a local level. What's being said about them. What's being said about you vs. them. Why customer like them more, or less. Then, use all that to your advantage.
Sports teams always have a great advantage in competitive research - they can watch video of past games to know what their competitors do. You need something similar in the world of social media - know exactly what's being said about your competitors, why customer do or don't like them, and how you can capitalize on that information.Let's Get Started Now
Benefits of Competitive Intelligence
Keep On Top of ALL Reviews
Automatically pull local competitors for each of your locations within a 10 mile radius. With that you can stay abreast of what's going on and what their customers think. Are they doing well? Are they starting to slip? You will know why. More than the "why" you will know what you can do about it to make sure you're always moving forward.
Better Intelligence = Better SEO
When you compete online for ranking you can’t just focus on what you do. You have to focus on what others are doing and how you can do it better. It’s all about authority. When you’re fully aware of what everyone is doing then you can move to ensure you’re the be-all-end-all of authoritative experts, improving your SEO and increasing sales.
Social Listening is Baked In
Every tool, every methodology, every asset gets applied to social listening…and it gets turned on your competition. You’ll know who they’re engaging with and how. What they’re saying and how they’re doing. You’ll be on top of them and watching in ways you (and they) didn’t know were possible.
Don’t Just Get Data – Get a Plan
Data is only as good as what you do with it. For that reason, don't settle for data that's dumped on you, only to have it wind up filed away and forgotten. Get customized plan you can pass on and disseminate through your business to build action items around. Make sure you're not just “in the loop”. Make sure you're you’re in control.
Why is IntelliShop the Best
A Team, not a tool
Hire a team and a partner that deeply cares about your success. Receive reports on what’s going on and a plan for moving forward. With a team in place to monitor your brand 24/7 – 365, nothing goes unseen.
Comprehensive tools provide the most holistic analysis of online reviews and social media conversations. If you're a client of other services, integrate all the data to get a 360' view of your customer experience.
Deep Industry Knowledge
Gain the knowledge from working with all manner of retail and service industry brands. This knowledge works together and coalesces into a full service and wide-ranging array of solutions to bring you success.
Analytics You Can Understand
Time is valuable. This is why everything you receive is easy and simple to digest and work with. It's not easy being on your side of the table. That's why you get what you need to get the most from your information.
Competitive Intelligence Moves You Forward
Competitive intelligence peels back the curtain and gives you an inside look at what's happening for your primary competitors. But you don't have to stop there. Find the opportunities that you can use to your advantage.
Identify the opportunities and have them delivered right to you, turning you loose with detailed information and knowledge. Your marketing plans and even products can adapt to succeed.Let's Get Started
We have been extremely pleased with the program and support we have been receiving from IntelliShop.