Turn Crisis Management into Opportunity
A crisis is a company’s worst nightmare, so the speed of a company’s response is key to controlling damage to your brand’s reputation. In our “always on” digital world, information flows across channels like lava, burning and then solidifying as fact.
For a brand’s most important asset — their customers — this environment is forcing the constant questioning of what’s true and what’s not. And when the truth is in question, brands lose trust first, and revenue second.
Are you on top of this for your brand?
The unfortunate reality is that you must be, 24/7/365. Customers expect brands to respond quickly. If not, a rumor, untrue story, or blatant unethical setup could ruin your hard-earned reputation, overnight. Managed well, as with all "problems", these can become opportunities to strengthen your brand.
We'll help you identify and respond to potential crisis situations before they spiral out of control with real-time news and social alerts, and full situational context let you respond quickly and effectively. We can also develop and implement strategies to minimize the impact of such things when they strike. If a crisis becomes unavoidable, we will help you meet it head-on, get through it, and put it in the rearview mirror as quickly as possible.
90% of consumers say they are likely to shop with a brand that responds well to crises
37% of consumers who use social media to complain or question brands expect to get a response in under 30 minutes
What to Expect from Crisis Management & Alerts
The best way to manage a crisis is to stop it before it does real damage. The best way to make a crisis worse it to do nothing, or to sound like a tone-deaf marketing team just trying to C-Y-A. There’s a right way and wrong way to handle a crisis situation. First, you need a playbook.
Heading it off before it blows up, with planned and well-thought-out responses, and understanding the full scope of the issues at hand are critical for success. Our team will work to understand not just the meat of the problem, but your brand’s goals and needs as we move forward.
Control Your Crisis, Don't Let It Control You
Getting out in front of a situation early, engaging in and managing the conversation is critical to making sure a crisis gets under control. Don't let the internet create a narrative that you have to shift away from. Set the stage, from the start, to maintain your reputation.
Our team of experts has experience controlling crises and turning them around. Reach out today and let's see what we can do to make sure a bad day doesn't do long-term harm to your brand.Let's Get Started
Benefits of Crisis Management & Alerts
Quick Response and Immediate Next Steps
How quickly you act on a crisis often determines how successful you are in managing it. Our active 24-7 monitoring of your brand will alert us when something goes wrong. Once we know, you’ll know. From there we’ll collaborate on a plan of attack for moving forward.
Avoid Becoming the Next Big Negative Talking Point
Gone are the days when “Any press is good press.” Thanks to the internet, bad press can lead to really bad results. We guard your brand to make sure you can head off problems before they become problems.
Come Out Better Than You Went In
A crisis can drag you down and knock you out. Or, if you know how to manage it, a crisis can show that you not only understand your customers and your market, but it can show that you’re willing to do what you need to in order to make it right. When a company knows how to properly navigate a potentially devastating crisis situation, they can show the world at large that they’re a reliable and valuable asset to work with.
You Get Peace of Mind
We will make sure we know your brand inside and out. When a problem arises, we can head it off and make it go away before it’s a big deal. You don’t need to worry about “what ifs” and potential problems. We make sure you can rest easy knowing that your brand is safe from a crisis spiraling out of control. And we'll always keep you informed of what's going on and being said.
Why is IntelliShop the Best
A Team, not a tool.
We are your Team and a partner in your success. We use a variety of smart tools to help us report to you and create a path upward. Plus, with your team in place we can monitor your brand 24/7 – 365. Nothing goes unseen.
Tools provide one thing: data. But what to DO with that data is a different story. We dig into the numbers. We read the charts. We do the math. Then we provide you the information and plan you need to move forward.
Customer Success is Paramount
We have a team of Customer Success Managers with marketing backgrounds and know-how to apply the knowledge derived from social media conversations to positively influence marketing strategy.
Analytics You Can Understand
We understand the value of time. Everything we find and see has to be easy and simple to digest and work with. We’ve been on your side of the table. We know exactly what you need to get the most from your information.
Don't Let Molehills Become Mountains
You can't see the future, but with crisis management and alerts you can stop it dead in its tracks. Get alerted if something goes sideways and your brand's name starts getting dragged through the dirt.
We won't just alert you when something goes wrong. We will work with you to find ways that your path through is one that doesn't just take you forward but upward as well.Let's Get Started
The entire team has been great to work with!