Thieves In Florida Provide A Better Customer Experience

An article in this week's Time Magazine describes how thieves are using more sophisticated techniques and technology for identity theft. They steal ATM account numbers and PIN codes, then create new ATM cards and withdraw thousands of dollars from customers' accounts in a short amount of time. Amazing, next-level thievery that we should all be careful to prevent (hint: use one hand to hide the other while entering your PIN).

The thing from this article that stuck with me, though, is that one set of thieves actually included a nice-looking, easy-to-read diagram of instructions for people on how to use their card in that ATM; the author said the bank's original facade didn't include those instructions.

What does it say about that bank's customer focus and experience that a ring of identity thieves provided the bank's customers with better information on how to use the ATM than the bank did?

Related Articles

How to Manage Labor Shortages this Summer

In the restaurant and retail industry today, good people are hard to find and harder to keep. Even prior to the pandemic, recruitment and retention have long been major pain points for owners and operators. So how do you manage in a market with a labor shortage? Cross-train...

Read Article

3 Ways to Improve the Buy Online Pick-Up In Store (BOPIS) Customer Experience

Are your stores primed to compete with Amazon’s “Buy Online Pick-up In Store” (BOPIS) service? In 2019, Business Insider reported that 68 percent of consumers “click and collect” as an increasing number of brick-and-mortar retailers offer this service. But last year, by late...

Read Article

Trusted Partner

IntelliShop offers the most reliable and highly trained shoppers in the industry. Their attention to detail and timely execution of projects is why we’ve been working with them for over 12 years and the reason they are our trusted partner.