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Showing entries tagged Customer Loyalty

How to Turn Customers into Powerful Brand Advocates

Between ever-changing algorithms and a crowded marketplace, it can be easy for brands to get lost in the noise. This makes customer acquisition and retention challenging for even the most favorable brands. Brand advocates offer a solution to overcome these hurdles. What are...

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How to Leverage Loyalty Rewards Programs to Improve Customer Experience

It’s no secret loyalty rewards programs can be popular among customers. However, just because you have one, doesn’t necessarily mean it’s effective. According to a report by Bond Brand Loyalty, the average consumer belongs to about 14 loyalty programs, but uses fewer than half...

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How Brands Can Build a Cult Following

From the “Trekkies” of the 1960s to the “BeyHive” of today, consumers crave a sense of belonging. But these tribal connections aren’t limited to just books, bands, and shows. A sense of belonging can also be a powerful emotion in a brand’s customer experience. Considering nearly...

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How to Reduce Your Customer Churn Rate

Customer come and go, but eventually, the losses add up. According to Gartner, 80 percent of a company’s future revenue will come from just 20 percent of its existing customers. When measuring the success of your business, make sure to look at your failures, too. In order to...

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That's Just The Way It Is

Bruce Hornsby famously sang, “That’s just the way it is. Some things will never change.” A younger generation of readers will recall those lyrics as they were sampled by 2pac some years ago, and the words are no less relevant now. Dr. Chip Bell, an expert consultant on customer...

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