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Showing entries tagged Customer Surveys

Customer Surveys Insights

Survey Fatigue: How to Get Accurate Customer Feedback When They’re Tired of Taking Surveys

“Twenty questions” can be a fun game when you’re trying to get to know someone. However, that many questions can be overwhelming for customers who are trying to get on with their lives. While it’s important for brands to gather customer feedback for many reasons (to measure...

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Customer Surveys Insights

Beware Of Excellent Reviews

About a year ago, I went through the process of purchasing a new car. My salesman was personable, and overall the experience was pleasant. When we finished, he handed me a customer survey to fill out. The salesman explained it would be sent on to the manufacturer to monitor the...

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