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Showing entries tagged Online Reputation Management (ORM)

Online Reputation Management (ORM) Insights

Does Online Reputation Management Matter for Colleges and Universities?

As a busy professional working within higher education, online reputation management may be the furthest thing from your mind. However, in today’s world where online conversations are shared 24/7/365 and holding more value than the offline world, it is critical for any college...

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Online Reputation Management (ORM) Insights

How to Respond to Negative Reviews and How to Maximize Them

You’re doing what you should. You’re running a business, running social media, running marketing, and things are going well. Business is moving along, customers are coming by, people sometimes leave a review. You’re going through your day and you see it, a negative review. It’s...

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Online Reputation Management (ORM) Insights

Online Review Customer Insights Can be Used to Greatly Improve BOPIS

Whether you were planning to implement BOPIS (buy online, pickup in store) or not, the past year has forced retailers to adopt this method a lot quicker than possibly preferred. In order to thrive in this new normal, retailers must provide customers more options, which includes...

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Online Reputation Management (ORM) Insights

How Social Listening Could Have Helped Wall Street and GameStop

The biggest news in stock trading this past week was a community of Redditors who came together to send the stock price of GameStop, AMC and a couple others soaring. In the process, many professional investors lost a lot of money. (By a lot, we mean millions.) But could social...

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Online Reputation Management (ORM) Insights

Social Media Lessons From An Inauguration Meme

If you haven’t seen the seemingly grumpy Bernie meme since it exploded on the internet last week, well then frankly, you must have been under a rock. But, if somehow you’ve missed it, you can catch up on the hilarious phenomenon here. Okay, now that we all know what the...

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Online Reputation Management (ORM) Insights

Can Twitter Really Cancel Your Company? Yes. Yes they can.

Twitter and other major social networks have done something we’ve never seen before. They banned the accounts of a very high profile and influential person. Not just any person… the President of the United States. First thing to remember: Twitter is a business. When you use...

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Online Reputation Management (ORM) Insights

What Reviews And Social Media Reveal About Your Customer Experience

“Customer Experience” is quickly becoming the buzz term for this year, and rightfully so. As consumers are more selective on where they spend their dollars, their experience will determine whether they choose to continue to spend money with you. In fact, 86% of buyers are...

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Online Reputation Management (ORM) Insights

Fake Reviews: How to Spot Them and What Actions Your Business Can Take

Online reviews have become a powerful tool in convincing a customer to buy (or not to buy). In fact, customers are willing to spend 31 percent more with businesses that boast excellent reviews, while 94 percent of consumers say a negative review can convince them to avoid a...

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Customer Loyalty Insights

How to Turn Customers into Powerful Brand Advocates

Between ever-changing algorithms and a crowded marketplace, it can be easy for brands to get lost in the noise. This makes customer acquisition and retention challenging for even the most favorable brands. Brand advocates offer a solution to overcome these hurdles. What are...

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Online Reputation Management (ORM) Insights

How to Get Customer Feedback Without Asking the Customer

Customer feedback surveys are everywhere. They’re at the bottom of cash register receipts. They fill up your inbox. They’re how customer service calls end. According to Pew Research Center, as many as 82 percent of Americans make purchasing decisions based on customer feedback....

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