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Showing entries tagged Online Reputation Management (ORM)
How to Respond to Negative Reviews and How to Maximize Them
You’re doing what you should. You’re running a business, running social media, running marketing, and things are going well. Business is moving along, customers are coming by, people sometimes leave a review. You’re going through your day and you see it, a negative review. It’s...
Online Review Customer Insights Can be Used to Greatly Improve BOPIS
Whether you were planning to implement BOPIS (buy online, pickup in store) or not, the past year has forced retailers to adopt this method a lot quicker than possibly preferred. In order to thrive in this new normal, retailers must provide customers more options, which...
How Social Listening Could Have Helped Wall Street and GameStop
The biggest news in stock trading this past week was a community of Redditors who came together to send the stock price of GameStop, AMC and a couple others soaring. In the process, many professional investors lost a lot of money. (By a lot, we mean millions.) But could social...
Social Media Lessons From An Inauguration Meme
If you haven’t seen the seemingly grumpy Bernie meme since it exploded on the internet last week, well then frankly, you must have been under a rock. But, if somehow you’ve missed it, you can catch up on the hilarious phenomenon here. Okay, now that we all know what the...
Can Twitter Really Cancel Your Company? Yes. Yes they can.
Twitter and other major social networks have done something we’ve never seen before. They banned the accounts of a very high profile and influential person. Not just any person… the President of the United States. First thing to remember: Twitter is a business. When you use...
What Reviews And Social Media Reveal About Your Customer Experience
“Customer Experience” is quickly becoming the buzz term for this year, and rightfully so. As consumers are more selective on where they spend their dollars, their experience will determine whether they choose to continue to spend money with you. In fact, 86% of buyers are...
Fake Reviews: How to Spot Them and What Actions Your Business Can Take
Online reviews have become a powerful tool in convincing a customer to buy (or not to buy). In fact, customers are willing to spend 31 percent more with businesses that boast excellent reviews, while 94 percent of consumers say a negative review can convince them to avoid a...
How to Turn Customers into Powerful Brand Advocates
Between ever-changing algorithms and a crowded marketplace, it can be easy for brands to get lost in the noise. This makes customer acquisition and retention challenging for even the most favorable brands. Brand advocates offer a solution to overcome these hurdles. What are...
How to Get Customer Feedback Without Asking the Customer
Customer feedback surveys are everywhere. They’re at the bottom of cash register receipts. They fill up your inbox. They’re how customer service calls end. According to Pew Research Center, as many as 82 percent of Americans make purchasing decisions based on customer feedback....
How to Turn Passive Customers Into Passionate Followers By Closing the Customer Feedback Loop
The customer feedback loop is one of the most effective ways to understand your customers’ evolving needs and expectations. But simply gathering customer feedback isn’t enough. Closing the customer feedback loop can be an equally important part of the process. When customers...
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