Things Just Got Really Personal
As technology progresses and things start to get less and less personal, step outside the box and surprise your customers. When was the last time you wrote a letter? Everyone loves getting a personal note, so the next time you’re emailing to just “check-in” and say “thanks”, write a quick note. It’s different, and because it’s not just another email amongst the 3,000 your customers sift through daily, they will remember the gesture.
What else works? Keeping regular phone contact with your customers, within reason, allows them to connect with you personally. Talking, not emailing, through issues/questions/updates/concerns allows your customer get to know you on a personal level and ultimately trust your opinions and suggestions to help them with their business or improve on the service they receive.
In an age where everyone is glued to virtual communication, go retro. Your customers will appreciate it.
Customer Experience Matters Even More Now: 6 Steps to Make it Work
I called a popular restaurant in Chicago today, to make a reservation for dinner during my family’s annual trip there, coming up in December (we’re very much hoping to still do it this year). The person who answered responded with, “We’re not taking reservations for then yet...
Is Mystery Shopping About To Get Less…Mysterious?
IntelliShop, the Perrysburg, Ohio, company known for its roster of 1 million-plus mystery shoppers with clients in industries like health care, banking, restaurants, real estate, museums and more, is rolling out a new Brand Standards and Compliance division. Among its focuses –...
IntelliShop offers the most reliable and highly trained shoppers in the industry. Their attention to detail and timely execution of projects is why we’ve been working with them for over 12 years and the reason they are our trusted partner.