What Do Your Communications To Customers Really Say To Them?
I bought a small box of breath mints recently (proactively, of course), and the wrapper instructed me to open the box to see if I had won one of their sweepstakes prizes. When I opened it, it said, "Sorry, you are not a winner". So was I now a loser? I was having a great day up to that point. I found a mirror, and did my best Stuart Smalley pep-talk, and got back to feeling good about myself.
What do your communications to customers really say to them?
3 Ways to Improve the Buy Online Pick-Up In Store (BOPIS) Customer Experience
Are your stores primed to compete with Amazon’s “Buy Online Pick-up In Store” (BOPIS) service? In 2019, Business Insider reported that 68 percent of consumers “click and collect” as an increasing number of brick-and-mortar retailers offer this service. But last year, by late...
6 Ways to Minimize Customer Churn
We've discussed how to find the source of customer churn. Figuring out the source of churn is the easy part. When it comes to actually minimizing the churn, that’s where the hard work comes in. There is a theme to understand before we dig into the nitty-gritty. You have to be...
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