When You Need To Know It’s Right...Right Now!
Everything a business does plays a role in how a customer experiences their brand. For a business to meet a customer’s expectations - there are a multitude of factors that need to be set in place, at all times.
See, customer experience goes far beyond if your customer was greeted when they walked in your store. Yes, that is very important but is not the only thing customer’s take into consideration when determining to shop the brand...again. Think about the look and feel of your store. Are the sweaters folded properly on your shelves? Is the appropriate marketing signage displayed above the correct merchandise? Was the price tag easy to find on the clothing? Sometimes the littlest things like not being able to find the price tag can aggravate a customer and potentially turn them away.
A consumer can make strong opinions about your brand by how organized, clean and stocked your store is. That’s where merchandising audits can come into play.
The only way to know for sure that your merchandising is done correctly is to conduct regular audits. But, you can’t be everywhere and sending a manager from store to store can be expensive and inefficient. Merchandising audits enable you to get an in-depth look at the day-to-day details of your business’ operations, marketing, and more.
If done right, merchandising audits should be:
- Cost effective
At IntelliShop, we can help you conduct fast and focused audits of any kind, including:
- Closed store and De-branding Verifications
- Quality Control and Operations
- Brand Protection, Image and Appearance
- Pricing & Merchandising
- Franchise Compliance
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