Is Mystery Shopping About To Get Less…Mysterious?

IntelliShop, the Perrysburg, Ohio, company known for its roster of 1 million-plus mystery shoppers with clients in industries like health care, banking, restaurants, real estate, museums and more, is rolling out a new Brand Standards and Compliance division. Among its focuses – in addition to those inferred in its title – are loss prevention and royalty assurance, efforts the company says it can improve using more in-depth audits.

Headshot of Mike Mershimer

Mike Mershimer, an industry veteran who will serve as the division’s president, said it’s the next step as the 20-year-old company continues to innovate. His team will bring over 70 years of experience to the table. Mershimer himself has logged over 25 years leading loss prevention and royalty assurance for brands like Quiznos, Dunkin’ Brands and American Greetings.

“This is a next level service for the more enlightened retail and restaurant industry leaders,” Mershimer said. “We’re taking it step further. This is where the world’s going now. A brand has to control its integrity. If you don’t, you’re going out of business.

Read the full article here: https://www.forbes.com/sites/lizengel/2020/02/26/is-mystery-shopping-about-to-get-lessmysterious/

Related Articles

What is Customer Churn and How to Identify Its Source

If you’re a business that is starting out, scaling, growing, or even simply maintaining customer churn is something you need to look at and evaluating at every step. It’s something that is, in fact, so important to manage and look at that realistically you should keep an updated...

Read Article

IntelliShop Named a Shopper’s Choice Winner for Mystery Shopping Professionals Association Americas (MSPA)

Hi Shoppers, THANK YOU for voting IntelliShop one of MSPA’s Shopper’s Choice winners – for the FIFTH consecutive year! We are very appreciative of this honor, and we do not take it, or you, lightly, or for granted. Your work is important to helping us be the best customer...

Read Article

One of the Best

IntelliShop does a wonderful job handling all of our needs. I'm glad they look after FCA's account! They are one of the best vendors that we work with.