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Customer Experience Insights
How to Calculate Customer Experience ROI
There’s no question that providing an exceptional customer experience can yield a great return. Yet, it can be challenging to quantify the value of your investment. Every company is different, so although there are some universal components that make up an exceptional...
Customer Experience Insights
How to Leverage Competitive Auditing to Make Customer Experience Your Key Brand Differentiator
In today’s marketplace, why do customers choose you over your competitors? For many, customer experience is the deciding factor. Walker reports that in 2020, customer experience has overtaken price and product as the key brand differentiator. According to the Wall Street...
Online Reputation Management (ORM) Insights
Fake Reviews: How to Spot Them and What Actions Your Business Can Take
Online reviews have become a powerful tool in convincing a customer to buy (or not to buy). In fact, customers are willing to spend 31 percent more with businesses that boast excellent reviews, while 94 percent of consumers say a negative review can convince them to avoid a...
Customer Experience Insights
Abandoned Carts: How Your Return Policy Affects the Customer Experience
The end goal of any customer journey goes beyond completing a purchase. The post-purchase experience can be just as important as the purchase itself, so it’s crucial that the purchase meets the customer’s expectations. Unfortunately, that’s not always the case. Your return...
Customer Experience Insights
How IoT Can Enhance Your Customer Experience
Brands are increasingly creating automated worlds for customers through the Internet of Things (IoT). Simply explained, IoT refers to a physical device that is connected to the Internet, giving it the capability to collect and share data. From smart devices to wearable...
Customer Experience Insights
What Makes a Great Customer Experience Leader?
Customers are constantly increasing their expectations for brands. According to Salesforce, 66 percent say it takes more for a company to impress them with new products and services than ever before. When you look at the companies that boast some of the best customer...
Customer Experience Insights
How In-Store Execution Can Affect Your Retail Customer Experience
Thanks to the rise of e-commerce, shopping around for the best products and prices is easier than ever. Yet, when it comes to choosing brands, Walker says customer experience has overtaken price and product as the key differentiator. In order to compete with traditionally lower...
Customer Experience Insights
How to Create a Life-Long Resident
When looking for a place to call home, residents have a never-ending list of requests; however, depending on how friendly your manager is, the probability that they may settle for your property, increases slightly. The customer experience in the property management vertical can...
News Insights
Don’t be a Victim of Common Mystery Shopping Scams
Mystery shopping has long been used for market/customer experience research. Unfortunately, there are as many consumer scams as there are legitimate market research companies. Therefore, consumers who are interested in mystery shopping are advised to thoroughly research any...
Customer Experience Insights
Serving Up a Tasty Customer Experience
The restaurant industry is continuously evolving and updating technologies to provide the ultimate customer experience; however, even the fastest and most expensive technology cannot keep your customers coming back. According to UpServe, it’s crucial to improve customer...
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